What’s good, welcome 歡迎!✌️
🤓 Product designer specialized in E-commerce and Ad tech with a strong focus on craft and interaction.
🗽 New York-based, Taiwanese-flavored.
📐 Crafting interfaces and experience that are useful and impactful. Currently designing at Rokt, building reporting dashboard, Experimentation platform, and internal tooling that helps teams optimize performance. Also teaching UX Design at NYU.
WORK EXPERIENCE
Product Designer → Rokt | 2022–Current
UX Designer → Entertainment Benefits Group | 2018–2021
UX Designer → dxDigital | 2018
New Experiment Readout & Summary Table | 2024-2025
Lead the design strategy and execution for the new Experiment Readout experience in One Platform. The project aims at improving how internal teams and partners evaluate experiments results.
Key features include: A newly consolidated experiment dashboard for better visibility of key metrics, more insightful evaluation through new metrics, and an AI-powered summary that generates key insights and recommendations.
Impacts
This work aligns with strategic goals around data democratization, experiment velocity, and AI integration — and has driven stronger engagement with experimentation.
Adaptive Content Engine for Ads Creative Experimentation | 2024
Lead the design on building a new ACE experiment on One Platform, allowing account managers to generate new creative and segment variants with the assistance of AI, and then launch the experiment with full factorial design, conclude experiments and promote variants with winners identified.
Impacts
Enabling account mangers to do variant-level editing and reporting, leading to more effective optimizations. More than 60+ accounts have conducted ACE Creative Experiment, and resulted in +24% conversion rate!
Custom Reporting Pivot Dashboard | 2022-2023
Lead the design on building a new tool for building and publishing client-facing reporting directly in One Platform. In-platform reporting means less time account managers would need to be spent in manual reporting. The tool allows account manage to use pivot tables to define the dashboard’s data set, and add custom charts to the dashboard, also surfaces the most important information
to the clients using headline metrics.
Impacts
More than 85% of the users (account managers) find the custom reporting tool easy to use and are satisfied with the capabilities (Pivot table tool, Visualization) and the GTM team has leveraged these more closely with the clients.
Date Range Picker
Campaign Explainability Dashboard
Layout Builder Editor
Nice to meet you! 👋
🚀 I like to work fast. Believe quick iteration allows us to zoom through explorations.
🔎 I ask questions. Use research to understand users and context of problems.
📐 I prefer creating tangible artifacts to visualize the team's ideas. I frequently share work in progress.
🤝 I’m most fulfilled collaborating with people to solve complex problems and develop solutions.
🏀 I love basketball. Also enjoy sipping Negroni with the speaker dripping with 90s Hip Hop.
✉️ You could get in touch at willhsu07@gmail.com or find me on Twitter @willhsu7 and LinkedIn
📋 Resume