Violet Nation, 2017


This is an environment story-telling project, playing with the NYU's campus and the history.

The mystery items found around the NYU campus, bringing the unknown incident. The magic power of violet had been awaken, what will happen happen? Will the school and the city be safe?   

The story in the clip is showing the three mystery items found in three different locations in NYU campus. Gathering these three magic items would have the entrance to activate the old magic power in the school. The magic power of NYU is a strong old magic, protecting the school and New York city for centuries, but if with bad intention, the power might lead to disasters....




I've always been quite interested in NYU's logo and also my mom loves the color of purple, so do I. So when I did the research of NYU history, I found out those information that contributed to the whole story.

"The NYU logo, the upheld torch, is derived from the Statue of Liberty, signifying NYU's service to New York City. The torch is depicted on both the NYU seal and the more abstract NYU logo, designed in 1965 by renowned graphic designer Tom Geismar of the branding and design firm Chermayeff & Geismar."

"There are at least two versions of the possible origin of the university color, violet. Some believe that it may have been chosen because violets are said to have grown abundantly in Washington Square and around the buttresses of the Old University Building. Others argue that the color may have been adopted because the violet was the flower associated with Athens, the center of learning in ancient Greece."

My Story Notes & Overlay Images

The NYU buildings / locations I picked up:

NYU Silver Center of Arts and Science


31 Washington Pl, New York, NY 10003

The Washington Square area underwent vast changes during NYU’s absence between the 1890’s and 1970’s. Some facilities were retained at Washington Square, but nearly all NYU students attended the University Heights campus for that period.

The Silver Center of Arts and Science (formerly Main Building) is the home of the New York University College of Arts and Science and NYU's Grey Art Gallery. The Dean of the College of Arts & Science and the college administration are located in this facility which forms an imposing landmark on the eastern border of Washington Square Park.

Main Building, now the Silver Center, replaced the neo-gothic University building.

Photo Feb 15, 12 15 03 PM.jpg

NYU Brown Building 

The Brown Building is a ten-story building that is part of the campus of New York University (NYU). It is located at 23-29 Washington Place, between Greene Street and Washington Square East in Greenwich Village, New York City.

It was built in 1900–01 by an architect named John Woolley, built from iron-and-steel, and designed in the neo-Renaissance style.[1] It was originally named the Asch Building after its owner, Joseph J. Asch.[3] During that time, the Asch building was known for its “fire proof”[4] rooms, in which attracted many garment makers,[4] including the Triangle Shirtwaist Factory, which was the site of the Triangle Shirtwaist Factory fire that killed 146 garment workers on March 25, 1911.

The majority of the workers who occupied the Asch Building were female immigrants. The immigrants were underpaid and came to the United States for a better life, although they were working in terrible conditions within the factory. The building's top three floors[5] were occupied by Russian immigrants who went by the names Max Blanck and Isaac Harris, and were the owners of the Triangle shirtwaist factory.


Schwartz Plaza, Founders Memorial
The artifact was transported to Washington Square when NYU returned in the early 1970’s. It now sits on Schwartz Plaza and makes occasional appearances in NYU’s marketing materials.
It was composed of stonework from the facade of the original university building at Washington Square.


Washington Square Arch 


The Washington Square Arch is a marble triumphal arch built in 1892 in Washington Square Park in the Greenwich Village neighborhood of Lower Manhattan in New York City. It celebrates the centennial of George Washington's inauguration as President of the United States in 1789 and forms the grand southern terminus of Fifth Avenue.