Web UX/UI Design
Redesign the website for the personal trainer Michael Maloney to help boost the business
Client: Team Maloney
What I did:
Redesign the UX/UI and maintain the website
Collaborating with the client to craft a custom website and developing the brand visuals
Existing Website Team Maloney
The issues for the existing website are:
Information is not organized well enough, for instance, same information but with different descriptions and buttons/tabs.
The user flows are complex and not structured well
Social Media not highlight enough
Visual design could be updated
Research & Ideation
Coach Maloney wants people could easily find the different trainings he provided and sign up / reach out to him through filling up the form on the website. Also, demonstrating the testimonials of his client is another important feature. He wants to make the website simple, sharp and clean. Some some top highlights he wants to focus on his business website are:
Different Trainings Sign up
Access for shopping the supplements
Testimonials from the clients
Responsive. Needs also easily to use on mobile devices.
Other trainers, instructors personal websites:
Before starting, I made some research. checking out other personal trainers, yoga instructors of their websites, learning the patterns, good and bad from those websites. The takeaways of the research is those business websites all have similar features: basic info, services they provide, the contact/book the appointment, testimonials. Using bigger images to showcase the trainers is a way to show customers their profession.
However, sometime it is not easy for people to navigate and find what they want, for example, not enough highlighting of the important feature(lack of information display hierarchy), so people might take sometime to find what they want to do.
I helped Team Maloney to polish its current logo. I added the text surrounded the “TM” Logo, putting “New York City” and “The Art of Training” around .
Prototyping & New Design
Redesign - Hi-Fi Prototype